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State Farm Startup Pitch Competition

ITC Vegas

State Farm Startup Pitch Competition

What is the State Farm Startup Pitch Competition? 

state farm logo

ITC Vegas is pleased to announce the third annual State Farm Startup Pitch Competition.

Tuesday, October 15 | 3-5pm

Launched in 2022, the competition highlights groundbreaking innovation in insurtech and gives an elevated edge to the fierce startup competition across the insurance industry.

Startup Pitch Competition by the numbers



startup finalists selected


minutes to pitch to a live ITC Vegas audience


winner crowned!

How it works


Applications are open to seed-stage companies under three years old, with fewer than 30 employees, that have not yet raised a Series A.

All business lines are welcome! 

Apply by Monday, August 5.



The ITC team and State Farm select ten top finalists from thousands of hopeful applicants.

The ten finalists will pitch LIVE at ITC Vegas on Tuesday, October 15 from 3pm-5pm.

Each will have 5 minutes to present, followed by 5 minutes of Q&A. 


The top pitch is selected via in-person voting by the audience.

All ITC Vegas attendees are welcome to attend and participate in the voting process.

4) WIN! 

The winner is crowned!

The selected startup is invited to present on the celebrated ITC Vegas Main Stage (home to legendary keynotes like Gary Vee) in 2024, and receives a complimentary kiosk at ITC Vegas 2025.

Why should you apply?


Get noticed

Spotlight your startup in front of insurance leaders from the best companies across the globe, at the world’s largest insurtech event

Gain funding

Expose your business value and innovation to potential investors, partners, and industry peers

Attract an audience

Winner will present on the Main Stage at ITC Vegas 2024 and receive a complimentary kiosk at ITC Vegas 2025

How to apply

Application deadline: August 5, 2024

Applications are now open! We’re looking for startups who are developing true innovation and producing dynamic impact across the insurance value chain. Submissions are now open until Monday, August 5. All finalists will be announced on Tuesday, August 20. 

For any questions, please contact the ITC Content team at


Eligibility requirements

To be considered, all applicants must be seed stage companies, less than 3 years old, not yet raised a Series A, and fewer than 30 employees. 

  • All lines of business are encouraged to apply 

  • All selected finalists must be available to present in person at ITC Vegas 2024 on Tuesday, October 15, 3–5 pm local time.

  • All finalists will receive a complimentary all-access pass to ITC Vegas 2024, not inclusive of travel and lodging expenses. 

Grand prize details

The winner will:

  • Present their winning 5-minute pitch on the legendary ITC Vegas Main Stage on Thursday, October 17
  • Receive one (1) complimentary kiosk at ITC Vegas 2025

Past Startup Pitch Competitions

2023 Winner: SnapRefund

Cody Eddings
CEO & Co-Founder


2023 Finalists

  • Centinel
  • DigsFact
  • Exponential Exchange
  • Pilotbird
  • Shur
  • Sola Insurance
  • Thumbscore
  • Uprise 
  • Vecto

2022 Winner: Stream

Eric Yen
CEO & Co-Founder


2022 Finalists

  • CogniSure
  • coverdash
  • Healthee
  • Madronus
  • Manifest
  • Optimalex
  • Prisidio
  • Urban Sky
  • Urbanico

Stay informed about the State Farm Startup Pitch Competition


The State Farm Startup Pitch Competition is just one of many special events you can attend at ITC Vegas that's included in your ticket price! Join the entire insurance and insurtech ecosystem.



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