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Zhen Jiwa

Zhen Jiwa

VP - Global Digital Marketing , Manulife

Zhen Jiwa leads Global Digital Marketing at Manulife, driving digital transformation across insurance, wealth, and banking. He oversees Demand Generation, MarTech Enablement, and Insights, enabling data-driven, customer-centric marketing. With senior roles at Google, Adobe, CIBC, and Canadian Tire Bank, Zhen brings deep expertise in digital strategy and innovation. He empowers teams with the tools, data, and vision to deliver personalized experiences and scalable business impact.

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