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Wiilliam Betteridge
CEO,
Fair Warranty
Will Betteridge is Founder and CEO of Fair, the auto protection company rebuilding vehicle service contracts around a single rule: no fine print. Fair sells breakdown coverage direct to drivers and through lender, insurer, and marketplace partners, backed by a Series A led by TruStage Ventures. He scaled operations at Cruise, Uber, Instacart, and TikTok before founding Fair in 2021. MS in Finance, Georgetown. Executive MBA, London Business School.
Sessions
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State Farm Startup Pitch Competition: Fair Warranty29-Sep-2026Oceanside Ballroom B