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Werner Kruck

Werner Kruck

President, Kruck Consulting, LLC
Having spent 45 years in the Property & Casualty insurance industry developing products, systems, and distribution in the U.S. and abroad, I have unique insight into the many aspects of insurance company strategy and operations. During my career, I have managed national residential personal lines programs for Foremost Insurance, Bankers & Shippers (Travelers), Markel, and American Modern Insurance. My experience includes four years with AIG internationally in New York and Manila as Regional Manager for Personal Lines and Agency Distribution.
 
For the past 18 years, I have specialized in the Florida homeowner market, as both a consultant and Chief Operating Officer (COO). As COO, I led the growth of Security First from a startup in 2006 to a leading Florida homeowner insurer, highly regarded for its strategy and innovation around technology, data, product, and distribution. Among the many innovations implemented during my tenure, Security First was the first U.S. homeowner insurer to have an iPhone app, to utilize personalized video, and to offer full flood coverage as an endorsement to a homeowner policy.

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