Tal has spent the last 20+ years turning industry-changing ideas in insurance into scaled businesses across multiple countries. As employee #2 in Vitality UK, CEO of Vitality US, and now CEO of YuLife he has played a leading role in developing behavioural insurance models and expanding them to global markets.Tal’s career has been at the intersection of health insurance, life insurance, and behaviour change, and he is passionate about designing and launching products that produce better health and financial outcomes for customers. His experience of starting and building businesses and strategic partnerships with some of the largest insurers across the world has given him deep insights into how to innovate at scale in highly regulated industries.More recently, Tal has spent three years steeped in advanced analytics and AI-driven transformation, and is now bringing this experience to life across the insurance and financial services ecosystem.Tal is energised by turning ambitious ideas into commercial reality, especially in industries where balancing innovation with governance isn't always easy.