Samantha joined Simply Business as their US CEO in August of 2023, bringing with her nearly 25 years of C-suite experience building, scaling, and managing highly complex, regulated global financial technology businesses. 

A marketer by training, Samantha is highly knowledgeable in consumer and B2B marketing and building brand-driven businesses. Her passion for customer-centric innovation, along with her experience leading teams through periods of pivotal growth and change, perfectly align with Simply Business' growth ambitions and our core values of providing simplicity, choice, and value to our customers. 

Prior to joining Simply Business, Samantha served as Chief Operating Officer at MoneyLion. Before that, she was president of GAIN Capital's (now StoneX) global retail brokerage business, responsible for commercial strategy and all revenue-generating activities including sales, marketing, partnerships, customer operations and regional management.