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Regina Felts
Head of Agency Technology,
Comparion Insurance Agency
As Head of Agency Technology Solutions (ATS),
Regina Felts at Liberty Mutual, where she leads a diverse portfolio spanning Agency Technology, Product Management, Agency Optimization, Partner Data Management, and Process Solutions. Her organization is responsible for transforming business strategy into operational execution by delivering the technology, data, process, and operational capabilities that support growth, retention, agent productivity, and customer experience across Comparion Insurance Agency and Liberty Mutual Insurance Agency.
Known for her ability to align strategy with execution, Regina is passionate about building strong partnerships between business and technology teams, developing high-performing leaders, and delivering solutions that create tangible business outcomes. Her work sits at the intersection of technology transformation, operational excellence, data strategy, and distribution growth, helping position the agency for long-term success in an increasingly digital and competitive marketplace.
Regina Felts brings over 25 years of industry experience, including 23 years at Liberty Mutual. With extensive insurance expertise specializing in solutions for the independent agency channel, Regina is passionate about delivering technology solutions that put agents and customers at the center of everything the business delivers.
Sessions
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From pilot to agentic operating system: Scaling profitably, presented by Salesforce30-Sep-2026ITC Vegas Growth Stage (Expo Floor)