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Natalia Jacome
Country Head,
SaludSA
Natalia leads Vitality in Ecuador, where she transformed the health insurance market by embedding wellness into SaludSA, the country’s leading prepaid medical company. Her work has inspired healthier lifestyles, boosted engagement, and delivered strong business results, making Ecuador a global Vitality success story. With more than 20 years in health and retail, she is driving innovation and helping redefine the role of insurers in people’s lives across Latin America.
Sessions
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Transforming Health Insurance Using Insights From Behavioral Economics – A Detailed Before-And-After Case Study From Ecuador14-Oct-2025Mandalay Bay Ballroom F
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