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Michelle Taves
VP & Group GM, Data and Marketing,
Home Factors by PGM
Michelle Taves is VP & Group GM of Data & Marketing at PGM Solutions, a Porch Company. With more than 30 years of leadership in data strategy and product innovation—spanning roles at Acxiom, The Allant Group, and Porch—she’s helped shape omnichannel marketing solutions using both first- and third‑party audience data. At PGM, Michelle oversees and guides product and data strategy across brands, blending real-time insights with analytics to engage audiences at the right time across channels.
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