Michael Cruz is the principal of Foresight Insurance, an independent insurance agency based in North Bethesda, Maryland. Launched in 2016, Foresight serves clients in Maryland, Virginia, and Washington, D.C., specializing in personal, life, and commercial insurance. The agency is known for its innovative approach, streamlining operations to deliver exceptional service. In 2024, Foresight was recognized as Safeco’s Agent for the Future in the Outstanding Agency Overall category for its forward-thinking practices, including implementing a four-day workweek to boost productivity and work-life balance.

Foresight’s success is driven by a team-first culture, where servicing and selling are collaborative efforts. The agency creates a seamless experience for clients by using shared inboxes and standardized processes while maximizing efficiency and teamwork.

Michael also serves on ERIE Insurance’s Sales & Marketing Taskforce, working closely with ERIE’s leadership and top agents nationwide to continuously improve agency and carrier operations. This collaboration strengthens one of the best partnerships in the industry and helps shape the future of insurance sales and marketing strategies.

In addition to leading Foresight Insurance, Michael is the COO of Virtual Intelligence, a company that supports agencies nationwide by providing virtual employees, consulting, and technology solutions. Virtual Intelligence leverages talented professionals in Colombia and the Philippines to help agencies grow and thrive.

Originally from Cuba, Michael has been in the United States since 2001. Outside work, he enjoys cycling, personal development, and helping independent agencies succeed in an ever-changing industry.