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Matt Ferguson

Matt Ferguson

Managing Partner, Sønr

Matt is Managing Partner of Sønr - helping clients to connect fragmented signals across the market to help teams understand what’s changing, what actually matters, and where confidence is justified before tools, vendors, or execution paths are chosen.

Leading the Sønr team he helps insurance companies around the world better connect with global innovation activity - scanning startup and competitor activity, deepdiving into relevant trends, and identifying new business opportunities. He then helps clients and their customers to design, build and scale new propositions that deliver meaningful value.

With 20 years of data, marketing, and UX experience he’s a lover of innovation, a regular public speaker, and an industry commentator.

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