Marissa Buckley is a marketing technologist: a trained software developer turned marketing and product leader who has spent her career building things the industry hadn't seen yet. Across NASCAR, real estate, and insurance, her computer science background became her advantage, letting her architect the system and write the story that makes the market understand it.

In insurance, that instinct produced a run of industry firsts: the first mobile storm tracker, the first homeowners insurance app (100K downloads in four days), the first social-media disaster-response platform built on IBM Watson, and the first FNOL AI voice and chatbots, shipped while much of the industry was still debating whether chatbots were a fad. The work earned Celent's Model Insurer of the Year, and recognition as a Top 10 Women in Insurance Leadership honoree and a Top 25 Industry Innovator.

Today Marissa is founder of RevUp Studio, a builder studio that builds brand, content systems, and custom AI-native marketing engines for tech founders, MGAs, MGUs, and insurers. She is also the creator of FounderLM, a voice-first founder operating system that turns every founder conversation into pipeline and authority content in the founder's own voice. Her thesis: the best marketers of the next decade will be technologists, and  companies will own their marketing infrastructure instead of renting it from an agency.

She holds a bachelor's in Management Information Systems from the University of Central Florida and a master's in Integrated Marketing Communications from West Virginia University, the two halves of a career spent refusing to choose between the code and the story.