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Lauren Berkemeyer
CMO,
YuLife
Lauren Berkemeyer is CMO at YuLife, the insurtech reinventing insurance through gamification, wellbeing, and rewards. With 20+ years of marketing leadership, she has scaled global corporations, venture-backed companies, and SMEs, helping YuLife grow to protect millions of lives. Recently named one of the Top 30 Most Influential Fintech Marketers, Lauren brings deep expertise in how challenger brands drive growth and reshape risk and claims. Her career spans both B2B and B2C marketing, including leading global subscriber growth at The Wall Street Journal. She offers a unique perspective on building trust, accelerating sales cycles, and creating strategies that resonate with both business leaders and consumers.
Sessions
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B2B and B2C Growth Strategies: Same Goals, Different Games16-Oct-2025Distribution, Sales & Marketing Stage (Expo Floor)
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