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Larry Neilson
CEO,
Neilson Marketing Services
With 35 years in the Property/Casualty insurance industry under his belt, Larry has helped insurance agents, carriers, MGAs/MGUs, wholesalers, program administrators, and vendors capitalize on the latest in sales and marketing, data development, Internet marketing, SEO, email marketing, and social media distribution.
As CEO and co-founder of Neilson Marketing Services and ProgramBusiness.com, Larry and his team have set the standard in P/C outbound telemarketing, data analytics for niche marketing, online insurance coverage searches, program accessibility, specialty insurance placement, and lead/nurture campaigns.
Sessions
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The hidden cost of bad agency data: Why your distribution strategy — and your AI — depends on what's underneath it, presented by Neilson Marketing Services01-Oct-2026Innovation Alley (Expo Floor)