Cody Barbo is the Co-Founder & CEO of Trust & Will, the leading digital estate planning platform in the U.S., trusted by over one million individuals and families. Since launching in 2017, Trust & Will has modernized how Americans prepare their legacies with simple, secure, and attorney-approved online solutions tailored to state-specific laws. Under Cody’s leadership, the company has raised over $75M in funding and built a trusted platform used by over one million individuals, with more than $100 billion in self-reported estate assets. Trust & Will supports 20,000+ financial advisors and 150+ enterprise partners, including AARP, UBS, USAA, and LPL Financial. Cody was named an EY Entrepreneur Of The Year® 2023 Pacific Southwest Award Winner, and is a featured voice in Forbes, Fast Company, and the CNBC Disruptor 50 list. He’s passionate about using technology to transform trust from a transactional concept into a deeply personal experience.