Cody Barbo is the Co-Founder & CEO of Trust & Will, the leading digital estate planning platform in the U.S., trusted by over one million families. Since launching in 2017, Trust & Will has modernized legacy planning with simple, secure, and attorney-approved online solutions tailored to state-specific laws. Under Cody’s leadership, the company has raised over $75 million in funding, and its customers report more than $100 billion in estate assets on the platform.

Trust & Will supports over 20,000 financial advisors and 200+ banks and enterprise partners, including AARP, Fifth Third Bank, Northwestern Mutual, UBS, and USAA. Recently, the company introduced EstateOS, the first intelligent estate planning platform designed to revolutionize legacy planning through embedded AI guidance, streamlined workflows, and enhanced collaboration between families and professionals.

Trust & Will was recognized on the Inc. 5000 list for the third consecutive year in 2025. Cody was named an EY Entrepreneur Of The Year® 2023 Pacific Southwest Award Winner and regularly contributes to Forbes, Fast Company, and Inc. He is passionate about leveraging technology to transform estate planning from a transactional task into a deeply meaningful and personal experience.

Cody lives in Dallas with his wife and two children.