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Cindy Goodrich

Cindy Goodrich

CMO , Empathy

Cindy Goodrich is Empathy’s first-ever CMO, overseeing the company’s full-stack marketing efforts across brand, communications, and growth. She brings expertise from over two decades of building categories and iconic brands, leading teams through hypergrowth at top technology companies like HubSpot and Google. Prior to Empathy, she was Chief Brand Officer and CMO at BetterUp, where Cindy played a pivotal role in positioning the company as an industry disruptor and category creator, leading all marketing efforts through record-breaking growth, international expansion, multiple strategic acquisitions and partnerships, and the company’s Series D & E funding. Before that, at HubSpot, Cindy scaled the brand team through international and category expansion and served in a key role on the team responsible for the company’s successful IPO.

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