Bruce F. Broussard, Jr. is the co-founder and Managing Director at Percipience LLC and has more than 30 years of P&C and Life & Annuities insurance experience focusing on insurance data and analytics solutions.  Prior to Percipience, Bruce served as SVP & General Manager of the Data Solutions Business Unit for Insurity. He led the product strategy, development, client implementations, and sales for Insurity’s Insurance Enterprise View product (IEV). Under Bruce’s leadership, IEV became the leading insurance data vendor solution with 45 successful implementations in only five years. Previously, Bruce was an Associate Partner for IBM’s Insurance Consulting Practice, where he led IBM’s global insurance data products and services, implementing their IAA and IIW data products for many of the world’s largest insurance organizations. He was a leader in IBM’s donation of data assets to ACORD to create ACORD’s Information Model standards.