Bruce F. Broussard, Jr. is the Co-Founder and Managing Director of Percipience LLC, an insurance data and analytics software company focused on helping insurers unify, govern, and operationalize their data. Through its Data Magnifier platform, Percipience rapidly reconciles complex, multi-system environments into a governed single source of truth—accelerating analytics, regulatory reporting, and business insight. Serving organizations ranging from Tier 1 global carriers to MGAs, Percipience has achieved a 100% implementation success rate, delivering results in a fraction of the time and cost of traditional data approaches.

Prior to founding Percipience, Bruce led IBM’s global insurance data practice for 15 years, where he drove the development of foundational insurance data assets later contributed to ACORD and adopted as the industry-standard ACORD Information & Data Models. He subsequently launched Insurity’s Data Solutions Division, creating and bringing to market the first enterprise insurance data and analytics platform developed by a core insurance system vendor.

Bruce is a recognized voice on insurance data strategy, AI readiness, and the practical challenges of modernizing legacy data ecosystems, and is a frequent speaker at industry conferences and executive forums.