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Brian Griffin

Brian Griffin

VP of Business Development and Customer Success, SWA Claims

With more than 30 years of experience in insurance, claims and organizational leadership, Brian has built a career at the intersection of claims operations, field execution, strategy, innovation, customer success and business transformation.

Brian is the author of “The Great Independent Adjuster Migration,” a nine-part thought-leadership series examining the historic changes reshaping the claims profession. Drawing upon three decades of experience, the series explores the convergence of artificial intelligence, workforce retirement, independent-adjuster migration, catastrophe complexity, changing policyholder expectations and the continuing need for experienced claims leadership.

The series was not written to resist technology. It was written to encourage a more consequential industry conversation about how technology should be deployed, and what must never be lost in the process.

Brian currently serves as Vice President of Business Development and Customer Success at SWA Claims Management. He was selected to help lead SWA’s strategic growth, strengthen carrier and partner relationships and connect the company’s operational capabilities with the changing needs of the property and casualty insurance market.

His role extends well beyond traditional business development. Brian works directly with carriers, mutual insurers, MGAs, insurtechs and specialty programs to understand their operational challenges, identify gaps in claims capacity and develop practical service models supported by measurable standards, clear governance and executive accountability.

He provides strategic coordination across customer relationships, claims operations, quality assurance, technology and growth initiatives. He also supports carrier onboarding, operational readiness, fee structures, escalation protocols, performance reporting and service execution across catastrophe, daily property, commercial, desk-adjusting and TPA programs.

Earlier in his career, Brian held several claims leadership roles with Liberty Mutual Insurance. As National Claims Manager for Strategy, Innovation and New Concepts, he led enterprise claims initiatives involving operational transformation, technology enablement, investment analysis, change management and long-range business planning. He also served as a Commercial Lines Property Field Unit Leader, overseeing field claims operations throughout New England and supporting catastrophe readiness, regulatory compliance, quality, staffing, budgeting and vendor performance.

This combination of carrier, field, vendor, operational and customer-facing experience gives Brian a distinctive perspective on the future of claims. He understands how ideas move from the conference stage and executive boardroom into actual claims operations, and why even the most advanced technology must ultimately produce a better outcome for the policyholder.

At SWA, Brian represents an organization built on a handshake and the belief that a company’s word, work and accountability still matter. SWA provides daily, catastrophe, flood, commercial, large and complex loss, auto, liability, desk, virtual, TPA and quality-assurance services throughout the United States, supported by a network of more than 11,000 adjusters.

Brian’s work is grounded in a simple principle:

Human Judgment, Digitally Amplified.

Through “The Great Independent Adjuster Migration” and his leadership at SWA Claims Management, Brian is helping advance a future in which technology strengthens the claims profession without sacrificing the experience, trust, judgment and accountability upon which it was built.

Sessions