Dimply

Insurance matters most at the moments it is hardest to engage with. A bereavement. A serious illness. A life change that quietly leaves someone underinsured. Those are the moments people need clarity, and they are the moments digital journeys are least equipped to handle — not through indifference, but because building them has always meant months of engineering time.

Dimply changes who gets to build. Our no-code platform puts the design, build and deployment of personalised, compliant financial journeys in the hands of the product and business teams who know customers best. Describe a journey in plain English and our AI Experience Builder generates it: multi-step flows, conditional logic, real-time data from your core systems, ready to refine, test and ship in days rather than quarters.

Three layers of AI, working together:

• Experience Builder — natural-language journey design, with no front-end code and no back-end changes.

• Orchestration — the right experience surfaced to the right customer, triggered by data and life events.

• Holi — a deterministic AI agent. Customers ask about their own money in their own words. Holi answers from their actual data, using the institution's own calculations and compliance rules, then guides them into a journey to act on it. Every figure is your number. Every answer is traceable. Intelligent where it helps, deterministic where it matters.

Proven in production. Dimply powers financial journeys for 3.2 million customers inside the AIB mobile app for AIB Life, sustaining an NPS above 80, with 130+ advisers using it in client conversations and new journeys shipping on a two-to-four-week cycle with zero developer hours. With one of Ireland's top-three insurers, serving 1.3 million customers, the client's own product team designed, built and iterated a bereavement claims journey end to end — no engineering team, no agency. At Mercer Ireland, pension engagement moved from an annual event to a monthly habit.

Across our client base: a 65% reduction in development time, 86% faster time to market, and an estimated €2 million in annual savings.

Built for regulated environments. ISO 27001:2022 certified, Hellios FSQS accredited, built to Tier 1 European bank vendor standards, on EU-resident infrastructure with a dedicated cloud project per enterprise client. Clients include AIB, Mercer, Mastercard, Acorn Life and Sherry FitzGerald.

Recognition includes AIFinTech100 2025 and 2026, the FinTech Breakthrough Award for Digital Banking Innovation 2026, KPMG Global Tech Innovator finalist, Deloitte Technology Fast 50 and the InterCeltic Startup Challenge 2026, won outright.