October 14 - 16, 2025
Mandalay Bay, Las Vegas

Sales & Performance Marketing Summit

Clicks. Calls. Leads.

Overview

Date: October 16

Time: 10:40AM - 4:00PM 

Welcome to the inaugural Sales & Performance Marketing Summit at ITC Vegas 2025 — the world's largest gathering of insurance innovators... now with a full-day program dedicated to sales & performance marketing. 

In today’s saturated insurance market, growth means smarter—not bigger—spend. This summit explores how insurers, MGAs, agents & brokers and tech providers are adapting go-to-market strategies across personal, commercial, and specialty lines. 

From high-volume D2C to complex B2B sales, we’ll dive into what’s driving real results—covering campaign attribution, lead gen, media mix, channel enablement, and the evolving role of RevOps. 

Whether you're focused on acquisition, conversion, or brand trust, this is your growth playbook for modern insurance. 

Format

  • 1-day Sales & Performance Marketing Summit with 40+ speakers taking place on the Distribution Stage in the heart of the Distribution Neighborhood in the ITC Vegas Expo Hall (see floorplan here

  • 50+ exhibitors in close proximity that focus on distribution, sales and performance marketing

  • Happy Hour to close out the day

Who should attend

  • Carriers and TPAs: CMOs, Marketing Leads, RevOps and Commercial Strategy Leads and Performance Marketers
  • Distributors: Agents, Brokers & MGAs actively buying and nurturing leads
  • Technology / Solution Providers and Platforms powering clicks, calls, and conversions

Sales & Performance Marketing Summit agenda

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Thursday, October 16, 2025
  1. As buyer behaviors evolve, the old playbooks no longer guarantee growth. In this keynote, a CMO from a leading insurer breaks down how their organization has re-engineered marketing to deliver account …
  2. Lead gen is not just about filling the top of the funnel, it’s about delivering qualified prospects who convert. This session explores how top-performing organizations are building modern lead engines …
  3. Marketing to a mid-market CFO is not the same as converting a consumer on Instagram. This session compares and contrasts the tactics, timelines, and messaging frameworks for B2B and B2C campaigns in i …
  4. With rising acquisition costs and tighter budgets, performance marketers must do more with less. This session dives into how insurance growth leaders are scaling campaigns while keeping CAC in check. …
  5. When every dollar spent is tied to ROI, brand can feel like a luxury. But in low-trust categories like insurance, brand is often the differentiator that gets you in the consideration set, and keeps CA …
  6. In a category where trust is hard-won and attention spans are short, personalization can be a growth lever—or a resource drain. This session explores how insurers are using data, automation, and behav …
  7. We’ll close the day with a forward-looking discussion about where growth strategy is headed. From GenAI and predictive analytics to the future of embedded journeys and trust-first marketing, this conv …

Past sponsors and attendees in the Sales & Performance Marketing space

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Allstate
Amerilife
balto
Dun & Bradstreet
Faraday1
Geico
healthcare.com
Home Factors by PGM
LeadScorz
leadspedia
lexis nexis
lightspeed
Marketcall
MediaAlpha
Meera AI
onscript
OnScript AI
Phonexa
Progressive
PX1
Regal
Ring Central
Ringba
RRDB L!VE
Smart Financial
Statefarm
Transunion1
VanillaSoft
Verisk
    Apply to speak

    Share your story, strategy, or lessons learned by contacting us today.

    If you are interested in sponsoring the Sales & Performance Marketing Summit, please contact Josh Grossman.

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