Where the next big insurtech breakthrough begins

The State Farm Startup Pitch Competition returns to ITC Vegas 2026 - spotlighting the most promising innovators shaping the future of insurance. Each year, this high‑energy competition gives emerging startups an opportunity to showcase bold ideas, gain industry visibility, and connect with the investors, carriers, and partners who can accelerate their growth.

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How it works

1) PITCH

The ITC team and State Farm will select ten top finalists from thousands of hopeful applicants.

The ten finalists will pitch LIVE at ITC Vegas.

Each will have 5 minutes to present, followed by 5 minutes of Q&A. 

2) VOTE

The top pitch is selected via in-person voting by the audience.

All ITC Vegas attendees are welcome to attend and participate in the voting process.

3) WIN!

The winner is crowned!

The winning startup will present and celebrate on the ITC Vegas Main stage (home to legendary keynotes like Jesse Cole, Gary Vee, etc.) on October 1, 2026, and will receive a complimentary kiosk at ITC Vegas 2027.

2026 finalists

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Fair
Friendly
InQuery
Phyll
Prediction Lab
Producerflow
Salvato Auctions
Structify
TrussedAI
Warrant

    Agenda

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    Tuesday, September 29, 2026
    1. State Farm Startup Pitch Competition: Opening Remarks presented by State Farm
      Speakers
      Speaker image for Marcus Rohlfs
      Marcus Rohlfs, Director of Scouting and Trends - State Farm
    2. State Farm Startup Pitch Competition: Fair Warranty
      Fair brings breakdown protection to the insurance industry. Dealers owned it for decades and marked it up as much as 200%. Fair rebuilt it with no fine print: one page of coverage, a deductible option …
      Speakers
      Speaker image for Wiilliam Betteridge
      Wiilliam Betteridge, CEO - Fair Warranty
    3. State Farm Startup Pitch Competition: Friendly
      Friendly AI is AI infrastructure that automates medical and financial underwriting and claims for life and disability insurers globally. Our platform processes medical and financial documents in under …
      Speakers
      Speaker image for Natasha Alexeeva
      Natasha Alexeeva, CEO - Friendly
    4. State Farm Startup Pitch Competition: InQuery
      InQuery is the AI-native fact-finding layer for claims and litigation, turning messy medical and legal records into structured, decision-ready intelligence that helps teams find missing evidence, redu …
      Speakers
      Speaker image for Erick Enriquez
      Erick Enriquez, CEO - InQuery
    5. State Farm Startup Pitch Competition: Prediction Lab
      Prediction Lab is bringing the transformation of generative AI into the world of predictive modeling. We're built from the ground up to allow for humans and agents to build models together across pric …
      Speakers
      Speaker image for Ryan Steil
      Ryan Steil, Founder and CEO - Prediction Lab
    6. State Farm Startup Pitch Competition: Producerflow
      Producerflow is a modern insurance distribution management platform designed to help carriers, MGAs, and agencies streamline the full lifecycle of producer management, from onboarding to compliance. I …
      Speakers
      Speaker image for Ido Deutsch
      Ido Deutsch, Co-Founder - Producerflow
    7. State Farm Startup Pitch Competition: Phyll
      Phyll is the real-time intelligence layer for the built environment. We turn the cameras the world already has into a continuously updating, auditable record of infrastructure conditions. No new hardw …
      Speakers
      Speaker image for Ethan Berg
      Ethan Berg, Co-founder and CEO - Phyll
    8. State Farm Startup Pitch Competition: Salvato Auctions
      Salvato is an end-to-end workflow for Total Loss vehicles that delivers insurers with faster Cycle Time, higher Net Return, and better Claims Experience compared to the current duopoly of Copart & IAA …
      Speakers
      Speaker image for Peter Jebson
      Peter Jebson, CEO - Salvato
    9. State Farm Startup Pitch Competition: Structify
      Structify is the data foundation top-tier insurance AI actually runs on. Policy, claims, and admin data sit in systems that don't talk. Our platform connects them into one model of the business to let …
      Speakers
      Speaker image for Ronak Gandhi
      Ronak Gandhi, Co-founder - Structify
    10. State Farm Startup Pitch Competition: Trussed AI
      Trussed AI helps insurers govern and control AI systems in real time before they create regulatory or operational risk. As organizations in insurance, healthcare and  financial services adopt AI, many …
      Speakers
      Speaker image for Ajay Dankar
      Ajay Dankar, CEO - Trussed AI
    11. State Farm Startup Pitch Competition: Warrant
      Warrant is AI compliance for insurance marketing: scan any ad, email, or page against federal and all 50 state rules, every flag cited, approvals tracked. Warrant Reach gets agents publishing on-brand …
      Speakers
      Speaker image for Austin Carroll
      Austin Carroll, CEO & Founder - Warrant
    12. State Farm Startup Pitch Competition: Final Voting
    13. State Farm Startup Pitch Competition: Winner Announced

    2025 Winner: Elysian

    Grace Hanson

    Grace Hanson
    CEO
    Elysian

     

    2025 Finalists

    • Adjusto
    • Chestnut
    • ClaimPartner
    • Elysian
    • Marvelxai
    • Multimodal
    • Reinsurance Analytics
    • Retell
    • Symphony
    • Vue Robotics

    2024 Winner: Faura

    Valkyrie Holmes

    Valkyrie Holmes
    CEO & Co-Founder
    Faura

     

    2024 Finalists

    • Agentech

    • Domu

    • ForceField

    • Miss Moneypenny Technologies

    • Pathwork

    • Property Lens

    • RecordLinker

    • Schaefer City Technologies

    • Tumbleweed

    2023 Winner: SnapRefund

    Cody Eddings
    CEO & Co-Founder
    SnapRefund

     

    2023 Finalists

    • Centinel
    • DigsFact
    • Exponential Exchange
    • Pilotbird
    • Shur
    • Sola Insurance
    • Thumbscore
    • Uprise 
    • Vecto

    2022 Winner: Stream


    Eric Yen
    CEO & Co-Founder
    Stream

     

    2022 Finalists

    • CogniSure
    • coverdash
    • Healthee
    • Madronus
    • Manifest
    • Optimalex
    • Prisidio
    • Urban Sky
    • Urbanico

    Join us!

    The State Farm Startup Pitch Competition is just one of many special events you can attend at ITC Vegas that's included in your ticket price! Join the entire insurance and insurtech ecosystem.

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