Fourth annual State Farm Startup Pitch Competition at ITC Vegas 2025

Created to spotlight the most innovative startups in the insurance industry, the State Farm Startup Pitch Competition offers a unique opportunity to stand out in a competitive field. We're seeking startups who are developing true innovation and producing dynamic impact across the insurance value chain.

What is the State Farm Startup Pitch Competition?

state farm logo

Launched in 2022, the competition highlights groundbreaking innovation in insurtech and gives an elevated edge to the fierce startup competition across the insurance industry

2025 finalists announced!

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Adjusto

Adjusto

Chestnut

Chestnut

Elysian

Elysian

Marvelxai

Marvelxai

Multimodal

Multimodal

Reinsurance Analytics

Reinsurance Analytics

Retell

Retell

Sutro

Sutro

Symphony

Symphony

Vue Robotics

Vue Robotics

    State Farm Startup Pitch Competition Agenda

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    Tuesday, October 14, 2025
    1. Adjusto, founded in April 2024 and publicly launched in March 2025, is an AI-driven InsurTech startup tackling inefficiencies in personal property claims. Headquartered in Superior, Colorado, with a r …
    2. Chestnut is building the AI-native operating system for insurance distribution. Chestnut helps carriers manage agents and brokers more effectively, incentivize production with precision, and automate …
    3. Elysian is the first AI-native claims services company offering TPA and claims audit solutions for commercial claims. Powered by our proprietary Claim Conductor technology and elite adjuster team, we …
    4. MarvelX builds AI agents that automate complex insurance workflows. They’re starting with claims and customer support, deploying proprietary large language models and reasoning engines that work along …
    5. Multimodal is a New York-based company purpose-built to automate complex insurance processes like underwriting and claims processing with agentic AI. Unlike siloed, point solutions that limit end-to-e …
    6. Reinsurance Analytics is an AI-first platform transforming how insurers and reinsurers structure, price, and justify reinsurance treaties. Their flagship product, ClauseLens, combines legal clause ret …
    7. Retell AI is the first enterprise-grade AI voice platform purpose-built to automate phone conversations. Their ultra-realistic voice agents deliver unmatched humanlike quality, support no-code deploym …
    8. Sutro is building an AI-powered platform that helps insurance companies generate complex documents using reusable rules and components.  In property and casualty insurance, policies are governed by th …
    9. Symphony is a voice AI platform that uses realistic, dynamic role-play simulations to train, augment, and automate insurance frontline teams—like adjusters, sales agents, and underwriters—faster and m …
    10. Weather creates hundreds of billions in economic disruption annually, yet the insurance industry still relies on subjective, lagging data like manual inspections and historical claims to assess risk.  …

    How it works

    1) PITCH

    The ITC team and State Farm will select ten top finalists from thousands of hopeful applicants.

    The ten finalists will pitch LIVE at ITC Vegas.

    Each will have 5 minutes to present, followed by 5 minutes of Q&A. 

    2) VOTE

    The top pitch is selected via in-person voting by the audience.

    All ITC Vegas attendees are welcome to attend and participate in the voting process.

    3) WIN!

    The winner is crowned!

    The selected startup is invited to present on the celebrated ITC Vegas Main Stage (home to legendary keynotes like Gary Vee) October 16, 2025, and receives a complimentary kiosk at ITC Vegas 2026.

    Startup Pitch Competition by the numbers

    10
    startup finalists selected
    5
    minutes to pitch to a live ITC Vegas audience
    1
    winner crowned

    Past Startup Pitch Competitions

    Valkyrie Holmes

    Congratulations to the 2024 State Farm Startup Pitch Competition winner, Faura!

    The State Farm Startup Pitch Competition winner, Valkyrie Holmes, CEO & Co-Founder of Faura, took to the main stage to pitch to a live audience at ITC Vegas 2024.

    2023 Winner: SnapRefund

    Cody Eddings
    CEO & Co-Founder
    SnapRefund

     

    2023 Finalists

    • Centinel
    • DigsFact
    • Exponential Exchange
    • Pilotbird
    • Shur
    • Sola Insurance
    • Thumbscore
    • Uprise 
    • Vecto

    2022 Winner: Stream


    Eric Yen
    CEO & Co-Founder
    Stream

     

    2022 Finalists

    • CogniSure
    • coverdash
    • Healthee
    • Madronus
    • Manifest
    • Optimalex
    • Prisidio
    • Urban Sky
    • Urbanico

    Stay informed about the State Farm Startup Pitch Competition

    Attend

    The State Farm Startup Pitch Competition is just one of many special events you can attend at ITC Vegas that's included in your ticket price! Join the entire insurance and insurtech ecosystem.

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