October 14 - 16, 2025
Mandalay Bay, Las Vegas

State Farm Startup Pitch Competition

Applications are now OPEN for the fourth annual State Farm Startup Pitch Competition!

Created to spotlight the most innovative startups in the insurance industry, the State Farm Startup Pitch Competition offers a unique opportunity to stand out in a competitive field. We're seeking startups who are developing true innovation and producing dynamic impact across the insurance value chain.

What is the State Farm Startup Pitch Competition?

state farm logo

Launched in 2022, the competition highlights groundbreaking innovation in insurtech and gives an elevated edge to the fierce startup competition across the insurance industry.

How it works

1) PITCH

The ITC team and State Farm will select ten top finalists from thousands of hopeful applicants.

The ten finalists will pitch LIVE at ITC Vegas.

Each will have 5 minutes to present, followed by 5 minutes of Q&A. 

2) VOTE

The top pitch is selected via in-person voting by the audience.

All ITC Vegas attendees are welcome to attend and participate in the voting process.

3) WIN!

The winner is crowned!

The selected startup is invited to present on the celebrated ITC Vegas Main Stage (home to legendary keynotes like Gary Vee) October 16, 2025, and receives a complimentary kiosk at ITC Vegas 2026.

Startup Pitch Competition by the numbers

10
startup finalists selected
5
minutes to pitch to a live ITC Vegas audience
1
winner crowned

Past Startup Pitch Competitions

Valkyrie Holmes

Congratulations to the 2024 State Farm Startup Pitch Competition winner, Faura!

The State Farm Startup Pitch Competition winner, Valkyrie Holmes, CEO & Co-Founder of Faura, took to the main stage to pitch to a live audience at ITC Vegas 2024.

2023 Winner: SnapRefund

Cody Eddings
CEO & Co-Founder
SnapRefund

 

2023 Finalists

  • Centinel
  • DigsFact
  • Exponential Exchange
  • Pilotbird
  • Shur
  • Sola Insurance
  • Thumbscore
  • Uprise 
  • Vecto

2022 Winner: Stream


Eric Yen
CEO & Co-Founder
Stream

 

2022 Finalists

  • CogniSure
  • coverdash
  • Healthee
  • Madronus
  • Manifest
  • Optimalex
  • Prisidio
  • Urban Sky
  • Urbanico

Stay informed about the State Farm Startup Pitch Competition

Attend

The State Farm Startup Pitch Competition is just one of many special events you can attend at ITC Vegas that's included in your ticket price! Join the entire insurance and insurtech ecosystem.

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