October 14 - 16, 2025
Mandalay Bay, Las Vegas
REGISTER
Sponsor Interest

Keynote Speaker

Jesse Cole

Founder of the Savannah Bananas

ITC Vegas is known for bringing bold and visionary voices to the main stage. We’re kicking things off with big ideas and even bigger energy—with Jesse Cole. 

Jesse Cole redefined fan engagement with the Savannah Bananas—and now he's bringing that bold, customer-first mindset to insurance. As the team expands to 18 MLB stadiums in 2025, Jesse’s playbook for innovation, loyalty, and breaking the mold has powerful lessons for an industry ready to evolve. Hear how creative risk-taking and unforgettable experiences can transform your business.

About Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas as well as the Party Animals and Firefighters.

With the mantra “Fans First. Entertain Always,” the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports.

The team has sold out every game since their inaugural season in Savannah and has since grown a ticket waitlist of more than 2 million fans from all over the world.

With more than 15 million social media followers and features on such outlets as The Today Show, CBS Sunday Morning, HBO Real Sports and Access Hollywood in addition to  Bananaland, a five-part documentary original series on ESPN+, the Savannah Bananas are just getting started.

Jesse is the proud inventor of the fastest and most entertaining game of baseball, Banana Ball. Banana Ball puts a fun twist on traditional baseball with new rules featuring a two-hour time limit, no walks, no bunting, no stepping out of the box, no mound visits and best of all, fans can catch a foul ball for an out.

He is the not-so-proud promoter of the Grandma Beauty Pageant, the Human Horse Race, the Living Pinata, and Flatulence Fun Night.

In addition to the wildly successful Banana Ball, Jesse continues to create raving fans all over the world as a best-selling author of “Fans First” and “Find Your Yellow Tux.” Jesse is also a highly sought-after international keynote speaker for some of the world’s largest and most respected organizations.

Most of all, Jesse is a raving fan of his wife, Emily, his 3 kids, and peerless promoters like Walt Disney and PT Barnum.