Monetization remains one of the most critical challenges for insurtechs and insurance service providers as the market continues to mature. In 2026, carriers are more disciplined in how they evaluate vendors, increasingly focused on measurable ROI, and more selective in long-term partnerships. At the same time, AI and automation have become expected capabilities, fundamentally reshaping both product value and how that value is captured.
The session will begin with a foundational perspective on why pricing and packaging are critical to defining an effective monetization strategy. Establishing the right structure for how value is communicated, packaged, and priced remains the cornerstone of sustainable growth, and sets the stage for understanding how AI is now disrupting these traditional approaches.
Beyond simply monetizing AI, companies must now confront a more urgent set of strategic questions: Is AI a feature, a differentiator, or a direct threat to your core offering? In many cases, AI is not only enabling new revenue streams but also creating existential risks-either by replicating product functionality or by undermining traditional monetization models. This Masterclass, led by experts from Simon-Kucher and featuring senior leaders from both carriers and insurtechs, delivers a structured deep dive into how to both defend and grow your business in an AI-driven world. The session will cover how to assess AI-driven risks (product replacement, value capture, and opportunity capture), design defensible and scalable monetization strategies, and build pricing and packaging models aligned to evolving value metrics.
In addition, the session will include a dedicated focus on sales effectiveness-ensuring that once the right product and monetization strategy are in place, organizations are equipped to bring these offerings to market successfully. This includes aligning incentives, refining deal structures, and optimizing go-to-market approaches to improve win rates and protect margins.
Following perspectives and frameworks shared by Simon-Kucher experts, the session will feature a panel of esteemed industry leaders from Carriers and Insurtechs who will provide their point of view on the topics discussed. This panel will bring practical, real-world perspectives on how insurers assess value, where pricing pushback occurs, and what ultimately drives successful commercial partnerships in today’s environment.
Whether you are refining your monetization strategy, defending your core business against AI disruption, strengthening your enterprise sales approach, or preparing for your next phase of growth, funding, or acquisition, this session will provide practical frameworks and real-world insights to help you capture and protect value in 2026.