The rise of women's health and femtech—why insuretech must catch up
Femtech has rapidly evolved from a niche category into one of the most dynamic and impactful sectors in digital health. Spanning fertility, pregnancy, menopause, hormonal health, and beyond, these solutions are addressing long-overlooked needs with personalized, data-driven care models that resonate deeply with women. Millions are already engaging with these platforms. Women are tracking, managing, and improving their health in ways that traditional systems have struggled to support.
Femtech is redefining engagement and meeting women where they are through continuous, personalized experiences that extend far beyond the clinic. From AI-driven coaching and at-home diagnostics to virtual care and condition-specific care pathways, these platforms are improving access, adherence, and outcomes across critical life stages. The result is not just better experiences, but measurable improvements in health trajectories.
This session will explore how leading innovators are bridging this gap. Women are creating a new category of fertility insurance, embedding femtech into care journeys, partnering with digital health platforms, and rethinking how women’s health is delivered and supported. We’ll examine what’s working, where the friction points remain, and what it will take for insurance to fully catch up.
Because the future of care is already here, and it’s being built around women.