The $90 billion goodbye: Turning the claims moment into a growth engine

Every year, $90 billion in life insurance death benefits is paid out. Almost none of it, or the relationships behind it, stays. Beneficiaries park "sacred money" in 0% checking accounts; 70% of families change advisors at inheritance; carriers treat the claim as an ending. This working session flips the claims moment into a growth engine. We'll walk through the beneficiary economics most carriers never model: contactability, engagement data from live carrier programs, gain-framed outreach that converts, and how claims, distribution, and wealth teams can share one playbook. Leave with a benchmark scorecard you can run on your own book.