State Farm Startup Pitch Competition: Trussed AI
Trussed AI helps insurers govern and control AI systems in real time before they create regulatory or operational risk.
As organizations in insurance, healthcare and financial services adopt AI, many discover that existing controls weren’t built for fast-moving, autonomous systems. Regulatory expectations are rising, while CIOs and risk teams face new challenges: blind spots in AI data usage, drifting model behavior, and AI-generated code slipping into production without proper oversight.
For insurers specifically, this is becoming both a model risk and a regulatory issue. DOIs are beginning to expect auditability, traceability, and control over AI-driven decisions, not just policies on paper. Early movers like Nassau Financial Group are already realizing how AI impacts underwriting, compliance, and policyholder outcomes.
Trussed is the control layer that enforces governance across AI apps, agents, and developer tools at runtime, turning static policies into real-time enforcement. It embeds directly into the AI stack, ensuring every interaction is governed and compliant across internal models, third-party LLMs, and developer workflows.
The second-largest US insurance carrier has used Trussed in production for over 18 months. Trussed delivers their 3B+ tokens per day of AI traffic and ensures compliance in all 50 states. We’re working with the NAIC (National Association of Insurance Commissioners) and state DOIs to help US-based carriers operationalize emerging AI regulations.
Trussed is backed by ManchesterStory, BrokerTech Ventures, First Trust Capital Partners and Nassau Financial Group, a leading U.S. annuity carrier. Investment PRs: ManchesterStory Invests in Trussed AI, Hartford Business Journal.