Retention science: why customers stay (or leave)

Thursday, October 01, 2026
Innovation Through Growth

Renewals used to be a checkbox. Now they’re a moment of truth. This session breaks down the data signals, customer behaviors, automated interventions, and experience optimizations that shift renewal rates. We’ll explore proactive retention triggers, churn prediction, claims-to-experience loops, and targeted engagement strategies that materially improve customer lifetime value.

Speakers
Steve Rullo
Steve Rullo, Chief Digital and Technology Officer - The Guardian Life Insurance Company of America