Modern customers expect context, devices can pipe in preference, behavior, and interaction data, but insurers often lack the stack to use it. This session explores how predictive segmentation and targeted engagements, across email, app, agent workflows, and policy portals can increase conversion and retention. We’ll walk through the tech needed: CDPs, automated journey orchestration, analytics triggers, and closed-loop measurement. Attendees will leave with specific personalization levers proven to increase customer lifetime value and deepen engagement.