The gap between available data and data used in production is where P&C insurers can gain a pricing advantage. This panel examines three signal classes: road and mobility exposure in auto, property and parcel intelligence from map + imagery, and event context across both. Speakers will test each against the question every pricing leader asks: does it deliver measurable lift beyond the data already in the model? Attendees will leave with a practical framework for deciding which location risk signals deserve a permanent place in rating and underwriting workflows, and how to validate their value within one quarter rather than waiting a full year.