Insurance organizations spend millions on distribution strategy, yet many decisions are still based on incomplete or outdated agency information. Whether you're recruiting agencies, expanding into new markets, launching products, or targeting marketing campaigns, the quality of your data directly impacts your results. In this session, Larry Neilson will share how leading carriers, MGAs, wholesalers, and InsurTechs are using comprehensive agency intelligence to identify ideal distribution partners, uncover new market opportunities, and improve sales and marketing efficiency. Attendees will learn practical approaches to evaluating agency fit, prioritizing outreach, and avoiding common data pitfalls that can slow growth.