How did an insurer increase enrollment 114%? presented by TruAgents

Thursday, October 01, 2026
Life, Health & Benefits
FormatMic Drop

Insurers have relied on segments, templates, and predefined journeys to automate communication at scale. This session explores what happens when every customer can instead be engaged based on their individual context, needs, and responses. See how a Fortune 500 insurer put this approach into practice with TruAgents across its benefits business, increasing enrollment by 114%, and what this new paradigm means for engagement, conversion, and growth across insurance.

Speakers
Majd Maksad
Majd Maksad, CEO and Co-Founder - TruAgents