Insurance has spent a decade buying better best guesses: smarter risk scores, sharper confidence ratings, more signals. AI just made the best guess unreliable, because the documents, faces, and voices those models trust can now be generated for a few dollars. This session makes the case that the industry is facing the biggest re-platforming of trust since the credit bureau, and that the winners will be the carriers who rethink verification from first principles.We'll map where value and disruption will land over the next three to five years, what verifiable proof means in practice, and how leaders should sequence investment so they are building toward the new model rather than patching the old one.