Case Study: From 18 Months to 6 Weeks: How Mexico's Largest Insurer Built a Startup-Speed Innovation Lab for 17,000 Agents

Tuesday, September 29, 2026
ITC LATAM Program
FormatCase Study

GNP Seguros faced a problem: their 12-18 month development cycles were incompatible with the speed the market demanded. Off the shelf SaaS was too rigid, internal development competed for resources. Instead, GNP and Figuro co-designed a new model: an MVP factory - an innovation lab capable of launching functional tools in 4-6 weeks and scaling what worked. Discover what they learned in the process - successes and mistakes.