AI is creating a new intelligence layer for insurance product development. While policy administration systems remain essential as systems of record for filed rates, rules,and forms, the work of designing, configuring, and launching products is still largely manual. This session shows how insurers are using AI alongside their core platforms to compress product timelines, convert regulatory and bureau content into structureddefinitions, and orchestrate the workflows needed to bring offerings to market faster, all without replacing the system of record.