Digital marketplaces and aggregator platforms continue to reshape insurance distribution economics. This panel examines how insurers compete for visibility, manage margin pressure, and protect brand relevance within platform-driven ecosystems. What determines placement ranking? How do insurers balance aggregator volume with direct channel growth? And how does technology influence quoting speed and conversion within marketplace environments? Speakers will explore the strategic and technical levers insurers use to remain competitive while avoiding over-dependence on third-party distribution platforms.