In a Wonderland of Possibilities, insurance is no longer just about managing risk, it’s about creating meaningful support across life’s most challenging transitions. This interactive workshop invites participants to step “through the looking glass” and reimagine end-of-life planning not as a topic to fear, but as a powerful opportunity for connection, financial security, and industry innovation.

Together, we’ll use live polls, small-group scenarios, and open discussion to surface both the human and financial realities of legacy planning and caregiving. Participants will explore how avoidance creates ripple effects; emotional, operational, and economic, and discover how insurers can play a transformative role in bridging the gap.

Attendees will walk away with:

• A personal lens: simple steps to ease the burden for themselves and their families.
• An industry lens: how carriers can unlock loyalty, revenue, and engagement by addressing the $1.7T caregiving productivity gap.
• A new mindset: shifting from fear and silence to possibility and innovation in one of insurance’s most human frontiers.

This is not just a workshop—it’s an invitation to see mortality, money, and meaning in a new light, and to imagine what’s possible when we step beyond old paradigms.