State Farm Startup Pitch Competition: Adjusto

Tuesday, October 14, 2025
State Farm Startup Pitch Competition

Adjusto, founded in April 2024 and publicly launched in March 2025, is an AI-driven InsurTech startup tackling inefficiencies in personal property claims. Headquartered in Superior, Colorado, with a remote team in San Francisco and Sydney, Adjusto was built by a team with lived experience: former insurance adjuster, software engineers, and wildfire survivor. Their mission is to bring speed, fairness, and transparency to a traditionally slow, manual, and opaque process.

Their flagship product, FairMatch™, launched in June 2025, automates the majority of contents claim workflows. It accepts loss lists in any format, matches items to like-kind-and-quality replacements, applies consistent depreciation logic, and generates settlement packages with smart flagging and adjuster oversight. The platform streamlines over 90% of manual work, and highlights areas of opportunity to connect with policyholders to get the claim right.

Designed for P&C, Adjusto delivers faster, more accurate settlements with less friction and greater transparency. In a time of rising climate-related losses and adjuster shortages, Adjusto stands out as a trusted, customer-first innovation in modern claims processing.

Speakers
Michael Balarezo
Michael Balarezo, CEO - Adjusto