Most insurers start with a product, then look for a channel. But what happens when you start with the channel — a brand with scale, user trust, and distribution built in — and design the insurance product backward from there?

In this session, leaders from Tint and Turo share how they co-created an off-trip insurance program that embedded insurance into Turo’s platform experience. By aligning insurance product design with distribution strategy from day one, the team was able to launch quickly, stay compliant, and deliver tailored coverage where it mattered most.

Attendees will learn how distribution-led thinking is redefining modern insurance and why the next generation of insurance products will be built through agile, cross-disciplinary partnerships that embed insurance into trusted digital ecosystems.