Reimagining Insurance Growth with AI Powered by Adobe

Thursday, October 16, 2025
Sales & Performance Marketing Track

Join Mariano Gutierrez, Insurance Industry Strategist, and guest Zhen Jiwa, VP Global Digital Marketing at Manulife, for a fireside chat on how Agentic AI is reshaping insurance sales and performance marketing. Explore how generative AI delivers tailored, industry-specific messaging with creative precision—and accelerates personalization to achieve digital customer leadership. A demo (5–10 min) will spotlight Adobe's agentic AI solutions, revealing how they craft high-performing content that reflects brand voice and drives conversion. Learn how incumbents can stay discoverable, relevant, and trusted as search shifts from keywords to questions in an AI-first world.

Speakers
Zhen Jiwa
Zhen Jiwa, VP - Global Digital Marketing - Manulife
Mariano Gutierrez
Mariano Gutierrez, Director - Insurance Industry Strategy, Digital Strategy Group Company - Adobe
Maxwell Roberts
Maxwell Roberts, Engagement Manager - Digital Strategy Group - Adobe