For centuries, life insurance has promised to help families plan for the long term. But in a world where digital assets are becoming a dominant savings tool for a new generation and people all over the world, the industry risks falling behind. Blackrock, Fidelity, and others are recoomeding that their customers put 1% of their retirement savings in BTC, why not 1% of their annunity and life insurance coverage? Meanwhile has built the world’s first fully operational Bitcoin life (re)insurer: licensed, profitable, and growing. In this keynote, CEO Zac Townsend explains why BTC is more than an asset: it’s a wedge into new markets, new products, and integrating an entirely new asset class into long-term insurance. This talk will outline how traditional players (incumbant carriers, agencies, and more) can partner through to bring BTC products to market and why those who move first will define the next chapter of the industry.