Personal property is often viewed as a tedious, low-priority component of the claims process—but that perception is costing insurers more than they realize. Conversations with Chief Claims Officers reveal a surprising truth: personal property claims are deeply tied to policyholder retention, directly impacting a carrier’s loss ratio and long-term profitability.

This fireside chat will explore why personal property deserves renewed focus at the executive level. We’ll discuss how emotional touchpoints in contents claims influence customer loyalty, how leakage often hides in plain sight within these claims, and how AI can empower adjusters to improve both accuracy and empathy. The session will also examine the broader economic factors—like global supply disruptions, inflation, and trade policy—that complicate contents valuation, and offer practical ways to adapt.

Whether you're looking to improve your team’s efficiency, reduce LAE, or simply retain more policyholders, personal property may be the most underleveraged lever in your strategy.