Cyber threats are escalating, yet many SMEs remain underinsured and vulnerable, often perceived as high-risk, low-reward clients by cyber insurers. Limited coverage appetite stems from rising attack severity, lack of cybersecurity investment, and cost concerns. However, technology and collaboration can change this. By integrating cyber education, security solutions, and risk transfer mechanisms, insurers and cybersecurity providers can enhance SME resilience while unlocking a high-potential market. The future of cyber insurance isn’t just about risk transfer—it’s about building a more secure ecosystem where all businesses, regardless of size, can access and benefit from coverage.