October 14 - 16, 2025
Mandalay Bay, Las Vegas

2025 Agenda

Fail Fast, Fail Forward. Notes on an Ambitious Launch That Didn’t Go to Plan

October 14, 2025
ITC Brokers

IMA Corp's Head of Innovation takes us through a case study of an AR/metaverse rollout that started off promising, but ultimately failed. But what can we learn from it? 

Formats

Mic Drop