As buyer behaviors evolve, the old playbooks no longer guarantee growth. In this keynote, a CMO from a leading insurer breaks down how their organization has re-engineered marketing to deliver accountable, scalable results, balancing performance with brand, testing with governance, and human insight with AI-powered automation.   As buyer behaviors evolve, the old playbooks no longer guarantee growth. In this keynote, a CMO from a leading insurer breaks down how their organization has re-engineered marketing to deliver accountable, scalable results, balancing performance with brand, testing with governance, and human insight with AI-powered automation.