Even the best benefits fail if no one uses them. This session explores how behavioral science is transforming the way insurers and employers design, communicate, and deliver benefits. We’ll dive into practical applications of choice architecture, personalization, and habit formation to drive engagement and utilization. From enrollment nudges to ongoing digital prompts, discover how leading benefits teams are applying behavioral insights to close the gap between access and action. Learn how to build products that align with real human behavior, not just HR checklists, and create lasting impact across life, health, and financial wellness.