B2B and B2C Growth Strategies: Same Goals, Different Games

Thursday, October 16, 2025
Sales & Performance Marketing Track
FormatFireside Chat

Marketing to a mid-market CFO is not the same as converting a consumer on Instagram. This session compares and contrasts the tactics, timelines, and messaging frameworks for B2B and B2C campaigns in insurance. We’ll explore how to build trust, shorten sales cycles, and adapt creative strategy across audiences. 

Speakers
Andrea Collins
Andrea Collins, CMO - Hippo