The implementation of generative AI in the insurance industry has the potential to revolutionize profitability and expense-ratios. By leveraging advanced algorithms and machine learning techniques, insurers can generate personalized and accurate risk assessments, leading to more precise underwriting decisions and reduced claims costs. Additionally, many insurers are already realizing dramatic efficiency gains in CX processes by automating routine tasks, enabling insurers to focus on value-added services and improving customer retention. The future of insurance automation looks promising with the integration of generative AI, in this session we will discuss what is on the horizon for the game-changing technology.