While disruptions to distribution, accelerated by COVID-19, forced long term structural shifts in the sales process, third party distribution remains the primary battleground for insurance sales. Customers expect an omnichannel experience and value having access to agents/advisors. However, the digital infrastructure that links carriers to agencies to policyholders has long been defined by legacy processes and band-aid solutions that aren’t available at scale. Our panelists will share how they adopted new technologies like Generative AI and other digital tools to help agents growth their business and better serve their customers.