Discover how insurance companies can revolutionize customer engagement by leveraging consumer and business trigger marketing. This session will reveal how data-driven approaches can be applied to connect with customers and prospects at pivotal moments, such as a new business launch, a marriage, or buying a home. Learn how to capitalize on these critical business and life events to deliver timely and relevant offers that address immediate needs. We will cover best practices for identifying key triggers, the importance of getting to market first, and strategies for maximizing the effectiveness of personalized, multi-channel marketing campaigns.