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2024 Agenda

ITC Vegas

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Behavorial Economics Breakthroughs: Understanding Policyholder Choices with Analytics

October 16, 2024
Data and Analytics Track

Explore how advanced analytics and behavioral insights can decode policyholder preferences and decision-making processes. Attendees will learn to harness these insights to design tailored products, enhance customer engagement, and drive loyalty. Featuring compelling case studies, this session demonstrates how behavioral economics can revolutionize traditional approaches and provide a competitive edge. 

Speakers
Rosmery Cruz, Executive Director, Behavioral Data Science - RGA
Matt Battersby, Vice President, Chief Behavioral Scientist - RGA